In a new update, Zomato has removed 300+ high activity users from the platform on the grounds of ‘solicitation’ (where influential foodies are incentivised or offer to join hands — in some cases for monetary gains — to write about restaurants) as the company gathered sufficient evidence to prove their involvement in these unethical, and sometimes even illegal practices.
Zomato is shifting the focus to o restaurant owners who also play an active role in promoting solicitation and is planning to launch a Zomato Review Bounty program.
This is the first of many safeguards that Zomato will put in place to counter bad actors while placing trust front and centre.
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