Wrigley’s India Launches New Campaign For Doublemint Gum

Wrigley India has launched a new film advertising its Doublemint gum brand. The film follows the journey of a boy and a girl as they progress from being friends to a couple to having a long distance relationship and finally being engaged. Through their journey, Wrigleys’s Double Mint makes a continuous appearance as something which helps along their relationship.

Conceptualised by BBDO India, the ad concludes with a visual of Wrigley’s double mint boxes with the tagline ‘Start Something Fresh’.

Commenting on the ad,   MV Natarajan, managing director, Wrigley India, said, “The Doublemint Mints TV advertisement fantastically weaves in the essence of connections that Doublemint stands for. It is seen enabling the young couple falling in love. We are very excited about this launch and are confident that the audience will connect well with our new TVC.”

Yogesh Tewari, marketing director, Wrigley India, added, “Doublemint boasts rich heritage and has been intrinsic to the Wrigley portfolio globally. With the launch of Doublemint Mints in India, we are launching our flagship product in the mints segment which endorses freshness and long lasting connections. Through a young couple’s journey of love, the advertisement brings out the essence of Doublemint that provides the confidence to be ready for any encounter full of possibilities. I am certain that our new advertisement will leave a sweet, fresh and long lasting impression on millions.”