Chilean wine maker Viña Ventisquero, has partnered Mumbai-based Aspri Spirits, one of the leading distributors of imported premium wines, and is looking at India as its leading market in the next few years.
Aspri Spirits, importers and distributors of the wines and spirits brands, hosted a master class with Nicolas Kowalski, Sales Director – Asia, Viña Ventisquero, followed by a wine appreciation evening at Flavor Diaries, Khar West.
Plans in India
“For us, India is about being here now to grow with the market. And we hope to become the most relevant Chilean winery over here”, said Kowalski.
The company has introduced Clasico range priced appoximately at INR 1,800 for the Indian market. This is the base of their range and a very important segment for them. They are looking into introducing some of their higher ranges in the near future.
Apart from this, the company plans to bring its winery owner and winemakers to have a feel of the Indian market.
“We are just starting in India and therefore are more thinking strategically than quantitatively at this stage. We are working hard on getting to the right channels,” Kowalski said adding that Viña Ventisquero would focus on retail as well as b2b channels such as hotels, pubs, and restaurants.
Presently, Asia and the Middle East region accounts for 30% of its turnover. India ranks at number 56 in terms of Chilean wine imports with 46,000 cases. Japan and China rank third and fourth with about 6 million cases each.