Back in July, to celebrate National Ice Cream month, Uber was delivering free ice creams to users across the world. Then, Uber teamed up with KFC India on Friendship’s Day to celebrate Unlikely Friendships where some lucky customers got to eat KFC on their ride. Now, Uber has one-upped its food exploits by using its new self-driving truck to deliver 50,000 cans of Budweiser to lucky Colorado residents.
The Self Driving Truck
Uber bought Otto, a self-driving truck start up in August and then went on to develop an 18 wheeler which can self-drive.
For its maiden voyage, Uber loaded the truck with 50,000 cans of Budweiser and sent it from an Anheuser-Busch plant in Loveland, Colorado to Colorado Springs.
Uber ensured that there were a host of safety measures in place while they truck drove itself; there was a truck driver inside monitoring its progress, a Colorado highway patrolman following the truck and a collection of cameras and radar sensors built into the truck itself.
The delivery reached Colorado Springs right on time. “There were people in Colorado Springs this weekend drinking a Budweiser that was delivered by a self-driving truck,” James Sembrot, senior director of logistics strategy at Anheuser-Busch said to The Verge. “So that’s pretty cool.”
To celebrate, Budweiser printed a special emblem on each can in the truck; you can be sure those cans will become collectibles soon enough.