TruWeight – The Latest Entrant In The Fitness Arena With a Series A Funding Already In Its Lap
Obesity is an age-old and widespread phenomenon. And as most of us have started leading a smarter lifestyle, looking fit and healthy is one of the major facets of our evolving lifestyle. To help us achieve that fit body, Hyderabad-based FoodTech startup TruWeight offers a unique solution named ‘Super Foods’ to help reduce weight and stay healthy.
What Is TruWeight?
TruWeight is a company that helps people dealing with obesity through counseling. It has a team of experts, which counsels the company’s clients either online or at their weight loss centers. The entire process is laid out as a strategy, which begins with evaluating the clients’ health, making a customized meal plan for them and further guiding them at every step to help them get rid of obesity.
Who Are These Counselors?
TruWeight’s team of experts consists of over a couple dozen of nutritionists, whose primary job is to give people a scientific and true weight loss experience. Suhasini M, a leading food scientist, heads the team.
Super Food For Super Weight Loss
TruWeight treats obesity through a combination of ‘Super Foods’ and expert help. SuperFoods are considered to be of higher nutritional value, curing power and fat burning power. 1 gram of spirulina, for example, is considered equivalent to 1 kg of vegetables. TruWeight combines powers of 25 such super foods to prepare its own ‘SuperFood Kit’, which is given to the clients during the course of their weight loss regime.
The First Funding
This unique model has now attracted investors’ interest too, with Kalaari Capital investing in a Series A round of funding. The infused capital will be used to strengthen its presence across the country as well as launch a mobile app. Apart from this, Truweight is also looking to expands its employee strength and open up outlets in Bangalore and Chennai.
Thorough And Transparent
What also sets TruWeight apart from other weight loss treatments is their comprehensive research. The team has done as much as 3 years of detailed analysis of food patterns across the globe, before coming up with TruWeight. The entire research is openly available for anyone to buy and consists of all of TruWeight’s 3 years of research. That is some kickass transparency!
A success story in the making, TruWeight’s traction as well as achievements are pretty noteworthy. The startup claims of having successfully treated over 6000 patients for obesity worldwide via its dietary plan and super foods supplements intake.