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Tropicana Loses Share In India’s Juice Market While Dabur Real Juice Rises

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Tropicana, PepsiCo’s juice brand in India has lost 5% off its share in India’s packaged juice market. Meanwhile, Dabur’s Real juice brand has gained value in the Rs.2000 crore packaged juice market.

Changing Stakes

Reports from Nielsen, a company which gathers and measures data, Tropicana has dropped a 5% share between April 2016 and January 2017. The Nielsen data also says that Real gained in shares in the same time.

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As well as the rising popularity of Real, Tropicana’s share loss can be attributed to the growth of other home-grown drinks brands; like Paper Boat and ITC’s B Natural.

The demand for juice is rapidly taking over the demand for sodas in an increasingly health conscious society.

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