Tropicana Launches New Juice Flavour: Say Hello To Mosambi Delight!  

Tropicana, a much loved juice brand across the world recently launched a new juice flavour that is sure to resonate with the Indian consumer; Mosambi Delight.

#LoveForMosambi

Your daily dose of goodness, now in a Tetra Pak. Tropicana launches the new Mosambi Delight! Tell us why you love Mosambi in the comments below and stand a chance to win big! Use #LoveForMosambiT&Cs here https://on.fb.me/1NhKNQ6

Publicado por Tropicana India em Domingo, 29 de novembro de 2015

Mosambi, or sweet lime, is a favourite fruit for juice across India; many street stalls make some neat dough selling tall glasses of mosambi juice to thirsty customers each day. Mosambis are rich in Vitamin C and can help fight winter borne illnesses like colds and coughs.

Mosambi

It’s fitting, then, that Tropicana launched the Mosambi Delight juice just as India was entering its winter season. To market the new flavour, Tropicana conducted a campaign where they asked consumers to reveal why they love mosambi. Customers responded enthusiastically, covering the health benefits of he fruit and sharing childhood memories involving it:

Mosambi

What about you? Do you have fond memories of mosambi juice and will you be trying Tropicana’s version? It’s available in both 200 ml and 1 litre packs, so go ahead and give it a try!