Focused on mothers who have spent so much time cooking delicious food for their kids, Zomato’s digital campaign #OrderForMom inspires all to celebrate this Mother’s Day differently.
The campaign is based on a simple yet powerful insight about the relationship between mothers and children. It compares young people’s enthusiastic responses to the question “what is your favourite dish made by mom?’ with the silence when asked ‘What is your mom’s favourite dish?’ and presses on the irony to ignite an enduring thought about ‘caring for the one who cares for you the most’.
Speaking on the campaign Sandeep Anand, CMO, Food Delivery, Zomato, says, “This campaign is our attempt to strike a chord with our users, by presenting an underlying realization of a mother’s love for her children. We are employing our nationwide ground and social media presence to leave our users with a gratifying message of using this Mother’s day to return the love and treating their mothers with her favourite food ordered from Zomato.”
Conceptualised by Fisheye-Rabbithole, the campaign is live on all social media platforms of Zomato. Check out the link – https://www.youtube.com/watch?v=OBmp_hlnhD0
Founded by Deepinder Goyal, Zomato is a restaurant reviews, restaurant discovery, food delivery and dining out transactions platform providing in-depth information for over 1.4 million restaurants across 24 countries and serves more than 65 million users every month.