THIS FESTIVE SEASON, BASKIN ROBBINS LAUNCHES ITS FIRST-EVER ‘HAPPYNESS PACK’, CALLED #THEGIFTOFHAPPYNESS

BASKIN ROBBINS

The world’s favourite ice cream brand is disrupting the gifting scene by introducing a first-of-its-kind innovative gifting option for every occasion

 

New Delhi 26th October 2021: India is a land of festivals where every day is a new reason to celebrate. In the bid to add to this glorious tradition, Baskin Robbins, the world’s leading ice cream brand, decided to spread #TheGiftOfHappyness with their all-new and unique ‘Happyness Gift Pack’, an all-new gift hamper that is ideal for every special occasion. With this timely launch, Baskin Robbins aims to add much-needed freshness and fun to conventional and dreary gifting options that are currently available. It aims to help customers switch to an option that is both fresh and exciting.

The ‘Happyness Gift Pack’ primarily targets young adults, millennials, and middle-aged people living in India’s metropolitan cities who are constantly on the lookout for something unique when it comes to gifting their loved ones and making them feel special. Besides bearing the hallmark of the world’s most loved ice-cream brand, the premium ‘Happyness Gift Pack’ is also a super-convenient and creative gifting choice to make every celebration memorable.             

 

A brilliantly designed gifting product to put a smile on your loved one’s face, the ‘Happyness Gift Pack’ essentially consists of two family packs of ice creams (customers can choose their two favourite flavours from multiple options), six crunchy waffle cones, two different fun toppings (aka chocolate sprinkles & chopped almonds), Hershey’s Chocolate sauce sachets and a premium ice cream scooper for a sweet and unforgettable ice cream parlour experience at home. The gift pack is suitable for every occasion whether it is festivals like Diwali, Bhai Dooj or other special occasions like birthdays, anniversaries, housewarming parties, proposals, family get-togethers, etc. 

 

Commenting on the launch, Mr Mohit Khattar, CEO, Graviss Foods, said, “As leaders in the global ice-cream industry, Baskin Robbins is committed to carving lasting legacies across markets that it operates in. With a super strong presence and a sound understanding of the Indian market, we now seek to grow through products and ideas that resonate with consumers. We are confident that our all-new ‘Happyness Gift Pack’ will add much needed fun and freshness to gifting in India and also put a big smile on every receiver’s face.”

 

As the world’s favorite ice cream brand, Baskin Robbins is loved by consumers of all ages. The latest gift pack is a first- time-ever-in-the ice cream industry concept. The ‘Happyness Gift Pack’ is now available across key cities in Baskin Robbins Parlours as well as on Swiggy and Zomato.