It is widely acknowledged that we spend way too much time on social media. We’ve become so accustomed to living life for the ‘Gram that we don’t fully enjoy living the experience. That’s exactly what one Swedish beer company wants to avoid this World Cup.
This #brewer will print #WorldCup #tweets onto #beer foam to keep fans off their #phones: https://t.co/ORLU2kk760 #NorrlandsGuld #ÅkestamHolst #WorldCup2018 #twitter #RealTime #sportstech #sports @cara_02 @Adweek pic.twitter.com/KHzyvWyKo1
— Geoff Lee (@PretzelBent) June 15, 2018
Norrlands Guld has launched a series of machines throughout bars in Sweden that will print actual live Tweets about the World Cup right onto the foam of a draft beer. We gotta say, it looks pretty sick! Check out the video for the ‘social beer’ below!
The tweets will be printed on your beer in real time so you won’t have to worry about wondering what Linekar’s reaction to the penalty was and miss the penalty itself. This way, you have your tweets, and drink them too without missing any of the sporting action. Sounds like a win-win situation for sure!