It’s a known fact that wine comes in different colours – pink, red and white – but now you can add one more colour to the mix.
Say hello to Gik, a blue wine by six young Spanish entrepreneurs, in collaboration with the University of the Basque Country and Azti Tecnalia (which is the food research department of the Basque Government.
Iñigo Alday, Imanol López, Jen Besga, Gorka Maiztegi, Aritz López, and Taig Mac Marthy are the six minds behind Gik and is made from a blend of red and white grapes that are sourced from vineyards predominantly in La Rioja, Zaragoza, Leon and Castilla-La Mancha, all a few hours of Madrid. The 11.5% ABV juice is hued neon blue with anthocyanin (which is a pigment found in grape skin), indigo dye and a non-caloric sweetener.
The blue inspiration came from Blue Ocean Strategy, a book written by W. Chan Kim, a Korean-born business theorist. “He tells about red oceans in his book, representing business markets saturated by specialists (sharks) who fight for the same variables and for a reduced number of clients (fish), and end up in water turned red. And how it’s necessary to revert this, by innovating and creating new variables, back to blue. This seemed poetic for us to turn a traditionally red beverage into a blue one,” co-founder Aritz López told Eater.
The wine is targeted at the millennial drinkers in Europe and was soft launched in Spain mid-last year through the company website. But in the next few months, Gik will be available in France, United Kingdom, Netherlands and Germany.
Suggested pairings with the sweet blue wine include sushi, nachos with guacamole, pasta carbonara, and smoked salmon, in addition to music by James Blake, Alt J, and Minus the Bear.
What Kind Of Apricots Are The Best?
Fresh apricots make an awesome sweet fibre filled snack that are relatively low in carbohydrate. Dried apricots like fresh apricots...
Craftsvilla Acquires PlaceofOrigin, Ethnic Foods E-tailer
Craftsvilla is entering the online gourmet food marketplace with the acquisition of PlaceofOrigin, a Bengaluru based ethnic food e-tailer. Craftsvilla...
Simba’s Authentic Craft Beer Roars Its Way Into Bengaluru!
After a roaring response in Goa and Delhi, Simba Craft Beers has finally launched their Simba Wit and Simba Stout...
The Resto-Boutiques That Are Giving Chennaites The Perfect Escape
Over the past few years, resto-boutiques have been picking up steam and more and more have been popping up all...
Get Away From The Internet World With KFC’s New Escape Pod
After gifting a fan a Colonel Sander’s portrait, KFC is in news again for its latest venture. They’re trying to...