The Food Ordering Habits Of Emerging India

India’s favourite food app, Zomato, recently published its Annual Report FY19 highlighting its performance over the last year and its ambitions to craft a future where everyone has easy access to fresh, clean and affordable food outside the home. One of the key drivers of this future is its food delivery business which grew from 15 cities to 213 cities in India within a year. Now that tier II, III and even tier V cities are ordering food online, what’s interesting to notice are the unique food ordering habits across India.

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Here are some interesting nibbles on user behaviour from the emerging regions of India-

  • A Zomato delivery roved across the Brahmaputra River on a boat, in the city of Guwahati, to deliver Chicken Hakka Noodles. It took around 1.5 hours in total to make the delivery
  • 70% of Zomato’s regular users in Kolhapur had never tried food delivery in their life (even over a phone call), and Zomato was the first food delivery experience of their lives
  • Tuni, a small town in Andhra Pradesh is the smallest emerging city in food delivery with the highest number of cashless payments
  • Abohar in Punjab was the first city to cross 1,000 orders on the day of launch and has been clocking 2,000 orders a day since then
  • An order worth a whopping ₹1,84,760 was delivered in 415 boxes in Jaipur, and another massive food order was placed by a user in Lucknow worth ₹16,800.
  • Indore requests more midnight meals than Mumbai
  • Kota is the largest emerging city in food delivery
  • Bhagalpur and Gaya have more delivery partners delivering food on cycles than on bikes. 
  • Vijayawada is most likely to get breakfast than any other city

Zomato currently lists over 1 lakh restaurants in India and has a last mile delivery fleet of 180,000 partners. Globally, the food tech giant is present in over 10,000 cities with over 1.4 million active restaurants on the platform.

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