The Beer Café Makes You Feel ‘On Tap of the World’ With An Innovative AR Led Engagement

In a move that marks another impressive addition to its growing repertoire of tech offerings, The Beer Café- India’s largest alco-beverage chain, has launched ‘On Tap of the World’ emphasizing the widest array of beers available on tap in the country – by delivering an unparalleled virtual beer drinking experience through augmented reality (AR)!

The two-part engagement is promoted through The Beer Café’s Facebook page and in-store collaterals. Under this, customers can scan QR codes with their smartphones to be redirected to an online link to recreate the unique feel of a beer tap pouring on their screens and consume it too. Once the virtual beer is consumed, just enter your mobile number to avail great offers! The brand will provide participating customers with one free tap beer (for Facebook QR code scans) or a unique weekly offer (for in-store QR code scans).

The much-loved brand has launched several unique and innovative digital offerings in past, enabling the most integrated and superlative beering experience for its customers across online and offline channels. The latest engagement furthers The Beer Café’s slew of innovative digital activities that seek to enhance the customer engagement quotient. The brand has successfully managed to build an emotional connect with its customers which is established by 26% of repeat guests.

Amongst the most prominent digital initiatives launched by The Beer Café is its mobile app, which enables devout beerholics to connect with friends, access the latest menu, locations and event listing updates from The Beer Café, and benefit from lucrative promotional offers. The brand also allows its patrons to earn redeemable points through the app with ‘Brew Miles’, its distinctive customer loyalty program which is designed to reward loyal customers with points for each rupee spent and redeem it against a range of offers.

With so much already on offer and more yet to come, The Beer Café is definitely leaving no stone unturned to provide the ultimate social drinking experience, be it in the real or the virtual world!

So what are you waiting for? Head to your nearest outlet and revel in a unique beering experience!