Tata recently announced its arrival in the coffee arena with the Tata Coffee Grand. The move being a big one; considering Bru and Nescafe’s steadfast stronghold on the Indian coffee market. But the first ad campaign for Tata Coffee Grand gives us a peak into a rather promising entrance by the company.
The ad features a supercool granny laden in crisp cotton saris, lots of gold ‘rapper’ jewelry, sneakers and, of course, cool as hell sunglasses; urging youngsters to indulge in a cup of Tata Coffee Grand – ‘coffee as it should be’.
Here, have a look at the coolest granny on the Internet today!