Tata Cha from the house of TATA Global Beverages, is strengthening its presence in Bangalore with the launch of its anchor store at Cunningham Road.
As one of the vibrant areas of the city, the Cunningham Road catchment area boasts of a good mix of prime tea QSR outlets. With its state of the art outlet with plush interiors, TATA Cha acts as a destination for its visitors to relax, unwind and connect over a cup of tea. The new store is spread across a 1000 sq ft area with a lavish façade, and design language synonymous with chai warmth.
Commenting on the launch, Sushant Dash, President – India and Middle East, Tata Global Beverages said, “Our existing six outlets are doing very well and have received an excellent customer response. They have also provided us with key insights which we will incorporate going forward. We are delighted to now expand into an upmarket and vibrant area with the launch of the Cunningham road store. This will make us even more accessible to consumers in Bangalore and we look forward to making it a great experience.”
Keeping the major part of the menu intact, the food and beverage list will range from a wide variety of hot teas like Ginger Tea, Masala tea along with innovative teas like Chatpata churan & Gulkand tea. Dilliwali Kanji and Masala Shikanji are some of the local favourites along with Rasmalai Milk Shake, Peach Iced Tea and Chili Guava Ice Slush in the icy cold offerings. The food menu includes dishes inspired by Punjab like Butter Chicken Khichdi to Cafreal Pocket Parathas from Goa.
Indigenous recipes such as Chatpata Matar Kulcha and forgotten delicacies like Dal Pakwaan also form a part of the menu, introducing them to the new-age millennials. There is a new range of buns added to the innovative menu- Bun Jam, Bun Omellete and Bun Bhurji that makes a great combination with tea. Many of the offerings from the food & beverage menu aim to revive lost Indian recipes and evoke nostalgia in the minds of customers.