Market Share For Wai Wai In India Increases To 28%
Lets’s be honest, we’re all big fans of instant noodles. Whether it’s because we’re too broke to order in, or
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Bengaluru-Based MTR To Expand Their Ready To Eat Range
Everything moves at such a fast pace these days, it can definitely become difficult to say, cook an entire meal
Continue ReadingHere’s What India’s Leading FMCG Companies Have Pledged To Donate To Kerala
Union Cabinet Minister of Food Processing Harsimrat Kaur Badal said today that FMCG firms in the country including ITC, Coca-Cola,
Continue ReadingBritannia Industries Reports A 19.41% Rise In Net Profits For Q1
The first financial quarter ending June seems to have been a good one for Britannia Industries as they’ve reported a
Continue ReadingNew Ketchup Packaging Is Coming Our Way
According to ScienceDaily, new research is being conducted to cut down on waste and consumer frustration with respect to the
Continue ReadingHow Many Of These Logos Can You Identify? (Part 3) #QUIZ
Are you a logo junkie? Do you never forget pictures, signs, or symbols once you see them? Do you pride
Continue ReadingAppy Fizz Launches First Campaign With New Brand Ambassador, Salman Khan
Earlier this year, Parle Agro Pvt. Ltd. signed on Bollywood actor Salman Khan as the new brand endorser for its
Continue ReadingThe Delhi Daredevils Hail All Homemakers In NatureFresh’s Latest Campaign
NatureFresh, the homegrown brand of Cargill’s food business in India, launched its new digital campaign ‘#AsliKhiladi’ with Delhi Daredevils, highlighting the importance
Continue ReadingRoohAfza’s ‘Ghulke Jiyo’ Campaign Celebrates India’s Diverse Cultural Palette
RoohAfza – the quintessential “soul-refresher” for over 100 years has been India‘s favorite drink for generations. Today, the brand launched
Continue ReadingColor Coding To Help Buyers Differentiate Between Healthy & Unhealthy Foods
Health conscious eaters or people who are looking for foods that are devoid of harmful chemicals and GMO often have
Continue ReadingParle Agro Signs Salman Khan As The New Brand Ambassador For Appy Fizz
Almost two years after signing Priyanka Chopra as its celebrity ambassador, Parle Agro has now gotten on board Bollywood actor
Continue ReadingNestle Planning To Further Reduce 10% Salt Content In Maggi Noodles
Staying in line with the mounting consumer awareness regarding health and fitness, Swiss FMCG giant Nestle is planning to cut
Continue ReadingParle Targets Double Turnover of Rs. 20,000 Crore In Next 5 Years
Parle G is one of the most recognised biscuits in India. However, Parle isn’t satisfied with just that. According to
Continue ReadingYour Packet Of Sunfeast YiPPee! Noodle Now Comes With This Amazing Gift
Sunfeast YiPPee! noodles has made its ways into consumers hearts through its long and non sticky noodles in interesting flavours.
Continue ReadingSaurav Beverages Bags International Icon Award For Best Marketing
Saurav Beverages Pvt. Ltd., a leader in India’s FMCG sector was recently conferred with International Icon Award for best marketing
Continue ReadingDabur Will Soon Debut Packaged Fruit-Based Mocktails
Dabur India Ltd. is probably one of India’s oldest and most trusted names in the FMCG space. Whether it’s personal
Continue ReadingVirat Kohli Signed On As The Face Of ‘Too Yumm!’
Virat Kohli is easily one of India’s most revered youth icons. And we say this not just because he just
Continue ReadingWhat’s Your Preferred Sugar Substitute Brand? #POLL
Just in case the dozens of campaigns and health ambassadors haven’t made it clear enough, processed sugar isn’t exactly a
Continue ReadingNo More Using Words Like “Fresh” & “Original” In Food Ads: Health Ministry
Gone are the days of witnessing food ads go one about how “fresh” their “freshly” made “natural” products are because
Continue ReadingWorld Food India 2017 Raises Investment Worth $19B For The Food Processing Industry
Three days of celebrating India’s rich cuisine and food processing sector came to an end yesterday at the World Food
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