Tag "fmcg"


Lets’s be honest, we’re all big fans of instant noodles. Whether it’s because we’re too broke to order in, or too lazy to cook a massive meal, a pack of instant noodles can save the day. Wai Wai Noodles has

Everything moves at such a fast pace these days, it can definitely become difficult to say, cook an entire meal from scratch, or even get your breakfast in on a busy day! MTR had the perfect solution to that problem

Union Cabinet Minister of Food Processing Harsimrat Kaur Badal said today that FMCG firms in the country including ITC, Coca-Cola, Pepsi and Hindustan Unilever, have pledged to supply water bottle, food, and necessary items in the next couple of days

The first financial quarter ending June seems to have been a good one for Britannia Industries as they’ve reported a 19.41% increase in their net profits for the first quarter! Their net profit rose from Rs 216.12 crore in the

According to ScienceDaily, new research is being conducted to cut down on waste and consumer frustration with respect to the current Ketchup packaging. Almost everyone has fought an epic battle trying to get that last drop of Ketchup out of

Are you a logo junkie? Do you never forget pictures, signs, or symbols once you see them? Do you pride yourself with an impeccable visual memory? Well, here’s a quiz to test your logo prowess. Let’s see how well you

Earlier this year, Parle Agro Pvt. Ltd. signed on Bollywood actor Salman Khan as the new brand endorser for its aerated fruit beverage label Appy Fizz’s summer campaign. The Indian beverage manufacturer has announced the launch of its new #FeelTheFizz

NatureFresh, the homegrown brand of Cargill’s food business in India, launched its new digital campaign ‘#AsliKhiladi’ with Delhi Daredevils, highlighting the importance of the homemaker, in the life of a family. The campaign emphasizes the homemaker’s active life and her ability to

RoohAfza – the quintessential “soul-refresher” for over 100 years has been India‘s favorite drink for generations. Today, the brand launched its new TVC campaign called #GhulkeJiyo, celebrating India’s unity in diversity. Being the unmatched “drink of India”, RoohAfza has the stature

Health conscious eaters or people who are looking for foods that are devoid of harmful chemicals and GMO often have a tough time at markets because it’s not exactly easy to distinguish GMO and chemical-free goods from the entire lot.

Almost two years after signing Priyanka Chopra as its celebrity ambassador, Parle Agro has now gotten on board Bollywood actor and reality show host Salman Khan. Appy Fizz is Parle Agro Pvt. Ltd.’s popular aerated fruit drink, which was previously

Staying in line with the mounting consumer awareness regarding health and fitness, Swiss FMCG giant Nestle is planning to cut back on the salt content by an additional 10 percent in its signature instant noodle Maggi. The instant noodle brand,

Parle G is one of the most recognised biscuits in India. However, Parle isn’t satisfied with just that. According to officials, Parle Products is aiming to double its turnover and cross Rs 20,000 crore in the next five years. They

Sunfeast YiPPee! noodles has made its ways into consumers hearts through its long and non sticky noodles in interesting flavours. YiPPee! has now introduced Maalamaal offer in partnership with Amazon India with an endeavor to further strengthen its connect with

Saurav Beverages Pvt. Ltd., a leader in India’s FMCG sector was recently conferred with International Icon Award for best marketing in the FMCG beverages category. Conferred by the World Quality Promotion Council, the award was given by actress Jacqueline Fernandez.

Dabur India Ltd. is probably one of India’s oldest and most trusted names in the FMCG space. Whether it’s personal care and hygiene or food and beverage, there a number of products preferred by many in the Dabur portfolio, which

Virat Kohli is easily one of India’s most revered youth icons. And we say this not just because he just got hitched to one of the most successful women in the Hindi movie industry, but simply because at the age

Just in case the dozens of campaigns and health ambassadors haven’t made it clear enough, processed sugar isn’t exactly a tonic for your health. That said, it is next to impossible to eliminate the food from your diet, which is

Gone are the days of witnessing food ads go one about how “fresh” their “freshly” made “natural” products are because the Health Ministry has proposed restricting the use of terms like “fresh”, “natural”, “traditional” and “original” in advertisements for food

Three days of celebrating India’s rich cuisine and food processing sector came to an end yesterday at the World Food India 2017. The mega-event was as successful one and probably ended up achieving more than it had set out for.