Ever Indian child has a story about Parle G biscuits. Perhaps they were the first snacks they bought themselves from their neighbourhood kirana. Perhaps they used...
According to a report by the Times of India, leading FMCG manufacturer Parle is shuttering its iconic Vile Parlle factory. Nearly 90 years old, the factory...
Britannia, a food FMCG major is hoping to increase its market share in the premium cream biscuits sector in India by launching new products over the...
Mondelez International, which is the proud daddy of Cadbury Chocolate will soon be buying the licence to sell Cadbury branded biscuits as well. The license is...
The Goods and Services Tax (GST), a blanket tax reform initiated by the government will be implemented on July 1st 2017.For certain sectors of the economy...
Leading FMCG company, Britannia Industries has added a new biscuit to its portfolio; NutriChoice Digestive Zero. With this launch, Britannia adds to its healthy products segment....
A couple of days after launching Fabelle, a range of luxury chocolates, ITC has added to its biscuit portfolio with the launch of Sunfeast Farmlite Digestive...
According to a recent news report, ITC has filed a case against Britannia, arguing that Britannia’s new NutriChoice Digestive Zero biscuits packaging is very similar to...
A report by FnB News has revealed that Havmor Ice Cream has launched a range of ice creams which have Indian flavours. These range of ice...
After months of going back and forth, the Delhi High Court has granted Britannia permission to sell their NutriChoice Zero Digestive biscuits, after the injunction order...
Mondelez, a major FMCG company has announced that it will soon be launching Bournvita biscuits in India as an extension of its Bournvita brand. The Bournvita...
Tasty Treat, the ready-to-eat snacking brand from Future Consumer Limited presents a wide range of delicious biscuits and cookies. The new range features an endless list...
After launching a range of Bournvita biscuits, as an extension of their Bournivta brand, Mondelez India has rolled out their advertising campaign for the biscuits conceptualised...
Do you need a boost of energy to get through the last couple of days of the week? Yours Food, a FMCG brand in East India...
We’ve seen the birth of so many food combinations this year, it’s almost impossible to keep up. But there’s an even better combination that has hit...
Mondelez has launched a new variant of its Cadbury Oreo product, the Golden Oreo biscuits. The lighter coloured version of the Oreo biscuits will be available...
Britannia has rolled out a new ad campaign for its Good Day biscuits featuring Bollywood star Deepika Padukone. Conceptualized by McCann Erickson it revolves around the...
Mondelez India Foods Pvt Ltd launched the tiffin pack of Cadbury Bournvita Biscuits. The pack, priced at Rs 60, will contain nine tiffin packs, each of...
It’s the year of new brand ambassadors, or so it looks like in the food and beverage industry. After Shah Rukh Khan became the face of...
For those of you who have no idea who Kenny Sebastian is, get your head out of Netflix for a bit, will you?! Kenny is one...