India’s largest food ordering and delivery company, Swiggy, is swiftly gaining attention as a dependable and quick way of getting food delivered at the doorstep. With a number of features like live order tracking already on their folio, the company now aims at expanding its reach and services across Delhi-NCR.
Cranking It Up
With a vision to “change the way India eats”, the start-up currently has more than 12,000 restaurant partners across eight cities. And taking its delivery services up a notch, Swiggy has extended its service for foodies in Delhi-NCR. In a spate of new services, the company will start operations in Faridabad, Noida Expressway and Greater Noida. Additionally, customers in restaurant-dense Gurugram can now enjoy ordering food up to 2 am.
The new service allows Swiggy to deliver from some of NCR’s favourite restaurants across various price points. “Greater Noida and Faridabad have a lot of good restaurants. Customers love the food variety here. But both were constrained by quick and reliable delivery limitations. We have seen our Delhi and Gurugram restaurants expand their reach with Swiggy. Now, we also get the Swiggy advantage to connect with our patrons in Faridabad,” said Kabir Advani, MD of Thai and Chinese restaurant Berco’s.
Srivats TS, Vice President, Marketing at Swiggy said, “Customers from NCR who travel to Delhi have experienced the customer-friendly benefits of Swiggy, like choicest restaurant options, lightning fast delivery, no minimum order among others. As we introduce Swiggy in Faridabad, Greater Noida and Noida Expressway, these customers can now enjoy the benefits of Swiggy delivery in their areas as well. At the same time, restaurant partners in these locations will benefit from Swiggy’s growing customer base and increased order volume.”
The Big Picture
In Gurgaon, where Swiggy has been operating since 2015 and connects food lovers with over 800 restaurants, there has been a growing demand from customers to extend delivery timings. In response to their love and appreciation, the company has extended its operating hours from 11 pm to 2 am. Many restaurants, that deliver orders post mid-night, have joined hands with Swiggy to leverage the promise and experience delivered by Swiggy. This is the second location, after Hyderabad, where food delivery set-up will make deliveries past mid-night.
These new additions are part of Swiggy’s ongoing strategy to expand service area and extend service timings in the National Capital Region. Hundreds of restaurants from Noida, Faridabad, Greater Noida, Noida Expressway and Gurugram have come on board to reach customers, who have come to prefer Swiggy for its reliability and experience.