Hold onto your hat Dunzo, because Swiggy might start delivering groceries and medicine to boost volume on its platform. According to ETRetail, three individuals at Swiggy had made this information know, which, if true could pack the pressure on apps like Dunzo.
“While several categories have been discussed, they may start with medicines and then move on to groceries,” one of the persons cited earlier said, adding that the Bengaluru-based company is aiming at improving cost optimisation and utilisation of its over-30,000-strong workforce during the lean hours, especially between 2 pm and 6 pm, through this diversification. “They plan to name this service ‘Dash’.” The Naspers-backed company will kickstart pilot operations for some of the new categories in the next few months, the person said.
While Swiggy did not directly comment, a spokesperson said, “At Swiggy, we’re continuously experimenting with ways in which we can enrich the lives of our consumers and partners by making it more convenient and hassle-free.” It seems as though food tech companies diversifying into other categories to optimise fleet costs is a strategy that has been adopted globally.