Yes, yes we know, as much as it grieves me to say this, the Mumbai IndiansSwiggy! In spite of immense competition from the likes of UberEATS and Google Aero they’ve come out on top and this is how they did it!
Swiggy has seen a 23% increase in new user orders on the back of IPL alone and they believe they have created the brand equity necessary to stay ahead of the competition.
First off, Swiggy leveraged the consumer sentiment during the IPL through multiple marketing initiatives. They tied up with restaurants to give attractive offers during the days in the cities where the match was being played.
They also do social media campaigns like #Swiggylicious, which show food preparation in an engaging manner. Swiggy also does food trails where we partner with bloggers and local city folk to visit interesting restaurants in the city. They inform users on the app about the local delicacies available at these restaurants and how they can access them.
There are also restaurants that have created exclusive dishes for Swiggy. Hyderabad’s trendy thick shake chain ‘The Thick Shake Factory’ has created a branded shake. They did something similar with the ice cream chain ‘Corner House’ in Bengaluru as well.
So, all in all, they’ve been a smashing success – I like to think of them as the real winners of the IPL.
What Kind Of Apricots Are The Best?
Fresh apricots make an awesome sweet fibre filled snack that are relatively low in carbohydrate. Dried apricots like fresh apricots...
Craftsvilla Acquires PlaceofOrigin, Ethnic Foods E-tailer
Craftsvilla is entering the online gourmet food marketplace with the acquisition of PlaceofOrigin, a Bengaluru based ethnic food e-tailer. Craftsvilla...
Simba’s Authentic Craft Beer Roars Its Way Into Bengaluru!
After a roaring response in Goa and Delhi, Simba Craft Beers has finally launched their Simba Wit and Simba Stout...
The Resto-Boutiques That Are Giving Chennaites The Perfect Escape
Over the past few years, resto-boutiques have been picking up steam and more and more have been popping up all...
Get Away From The Internet World With KFC’s New Escape Pod
After gifting a fan a Colonel Sander’s portrait, KFC is in news again for its latest venture. They’re trying to...