Summer is here and Pepsico is trying to make things a little cooler with a twist to 7UP, a popular soft drink.
‘Asli Nimbu Maar Ke’
Pepsico recently launched an ad campaign promoting 7UP Nibooz Masala Soda, which is made with lemon juice, soda and masala to create a refreshing drink, reminiscent of nimbu paani we drink on the streets.
In a statement about the product, Gaurav Verma, Associate Director, Flavours, PepsiCo India, said, “7UP Nimbooz Masala Soda has received a fantastic response from consumers and has carved out a distinct space in the beverages category. Designed in India, for Indians, the real lemon juice, soda and ‘masala’ give the product a refreshing and authentic Indian taste.”
The TVC launched to promote the product features actress Anushka Sharma. In the Hindi TVC we see a listless bunch of people, roasting under the sun. Sharma enters the picture, offers them some soda and soon has a party going. Check out the ad:
Are you convinced? Are you going to try the soda to battle the heat?