Subway India and PepsiCo India have joined hands to provide customers with exclusive products from Pepsi as part of the Subway experience. The partnership will place new & innovative products from PepsiCo India at all Subway outlets in the country. Subway India and PepsiCo India are two of the leading brands in the food and beverage sector in the country and the partnership will provide a platform for both companies to further expand their brand presence in the country.
Partnering With Leaders
Speaking about Subway India and PepsiCo India’s partnership, Karen Eidsvik, Regional Director of Subway Restaurants Asia, said, “We are very excited about this transition. It’s a perfect marriage between India’s most prominent sandwich chain and PepsiCo India, one of the largest MNC food and beverage businesses in the country.” The partnership will likely lead to several promotions for brand recognition among its customer base.
Partnering with PepsiCo India is nothing new for Subway as it already has a long-standing relationship with the company through its Frito-Lays products. Speaking about the partnership, Sudipto Mozumdar, Senior Director, E-commerce and Customer Development, PepsiCo India, said, “Our association with Subway has only grown over the years and we believe this enhanced partnership will help us jointly deliver differentiated value and experience for our consumers.”
PepsiCo’s exclusive partnership with Subway will allow the company to market its products within all Subway outlets and provide a distinct experience for its customers. PepsiCo’s products in its portfolio include, Pepsi, 7UP, Gatorade, Slice, Mountain Dew and Nimbooz.