Drunken Monkey, founded by Samrat Reddy in the year 2016, is the only Indian smoothie bar chain with a pan Indian presence. Headquartered in Hyderabad, Drunken Monkey has grown exponentially since its launch and the consistent success and growth of the brand can be gauged from its growth from four smoothie bars in Hyderabad in the first year, to 64 outlets in 19 Indian cities in 2018.
DrunkenMonkey is present across India in cities like Delhi NCR, Bengaluru, Pune, Vijayawada, Indore, Kolkata, Visakhapatnam, Chennai, Guntur, Jalandhar, Chandigarh, Surat, Thane, Vellore, and Kakinada. Under the guidance and vision of Samrat Reddy, the brand is planning to launch 150 outlets in India by the end of 2019. Drunken Monkey has grown from strength to strength, expanding the business to achieve its goal to make Drunken Monkey synonymous with smoothies and smoothies synonymous with Drunken Monkey, thus bringing about a “Smoothie Revolution”. Effective utilization of the “first-mover advantage” ensured the brand to be a pioneer in the fresh smoothie segment.
While growing up, Samrat Reddy, was a frequent visitor of a local juice and smoothie shop in the neighborhood in Chennai as he was not fond of the regular beverages. During his stay in Australia and the UK, Samrat observed that there were more cafes offering coffee than the outlets serving smoothies. It was in Scotland when he actually thought of setting up a smoothie business as he felt that people would incorporate smoothies into their lifestyle as it is a healthier variant than the regular beverages. But it was only in 2015, 7 years after he first thought of a smoothie empire, he decided to make it happen. Samrat conducted a detailed groundwork and comprehensive research on the concept and the market for a year and a half and realized that the demand for healthy alternatives for snacks and drinks is increasing steadily. He subsequently came with a business plan to implement the idea of a smoothie business. Thus, Drunken Monkey was finally launched in February 2016.
The shift in drinking preference, people aiming for a healthy lifestyle and health concerns like cholesterol and obesity caused by junk food is expected to supplement the growth of the smoothie culture in India. As per research, “The search for fruit-based, natural, and healthy drinks has made its way up by 50%. It shows the increasing inclination of Indians towards health-based food and beverages”. Drunken Monkey offers blended fresh-fruit smoothies in over 170 special combinations. Ranging from all-natural fresh fruit shakes to decadently indulgent smoothies, from detox smoothies to meal smoothies and also a range of smoothies to cure hangovers, “The Monkey” blends it right for every individual palette. Apart from some indulgent and coffee smoothies, all the fresh fruit smoothies and shakes are 100% natural, made from local produce and do not contain any artificial flavors, preservatives or even ice.
The brand abides by its tagline “Naturally High” which is that crazy-happy-wondrous feeling of being in love with life! Drunken Monkey firmly believes there is no greater thrill than bingeing on nature and life with smoothies being one of the ways of reconnecting with the naturally high feeling. The team at Drunken Monkey profess that there is a way to experience everything life has to offer and to make one feel truly alive. Hence, their products are pure and natural; their team is energetic and motivated echoing their “Naturally High” way of life.
In the words of Samrat Reddy, Founder and Managing Director, Drunken Monkey, “I wanted to do to smoothies what Starbucks did to coffee. The new generation, the millennials want to be catered to and are more willing than ever to experiment with new brands. People want a space to create meaningful social connections without restricting themselves to the regular coffee and chai outlets. Smoothies are the new social lubricant in town.”
Availability- Delhi NCR, Bengaluru, Pune, Vijayawada, Indore, Kolkata, Visakhapatnam, Chennai, Guntur, Jalandhar, Chandigarh, Surat, Thane, Vellore, and Kakinada.
Price Range- Rs. 109 to 299