International coffee cafe chain, Starbucks, is taking some tentative steps into the brunching world. To test responses, it is offering weekend only brunch menus in 78 locations in Portland, Oregon and Seattle.
The Brunch Menu
Initially, Starbucks will start with three menu options; Belgian waffles, topped with blueberries, powdered sugar and syrup, baked French toast and quiche made with cage free eggs in spinach and Swiss and bacon and Swiss options.
The 78 Starbucks locations selected for the test run will be serving the brunch on Saturdays and Sundays from 8am to 2pm.
A statement from a Starbucks spokesperson to TIME confirmed the new menu, saying “As part of our commitment to bring our customers a wide variety of innovative menu of food and beverages that for a variety of occasions, Starbucks is currently testing a weekend-only brunch menu,”
Reactions and Responses
If posts on Instagram are anything to go by, the menu, which launched last week is already a hit:
Indeed, brunch is a smart offering from Starbucks’ side, as it sees peak traffic during the morning hours.