Starbucks Introduces A New Initiative Called Barista Pride
Baristas are at the heart and soul of the signature Starbucks Experience. This year, from January 9th till end of February, all Starbucks stores across India will serve a specially curated beverage specific to each store. 132 partners have come together to create 132 unique beverages which will be part of the existing store offerings. All 132 stores across India will serve a never seen before beverage exclusive to each store.
Barista Pride is one such platform which believes in providing our partners a chance to showcase their talent and coffee passion and create a richer connection with our customers. The idea is based on localization and innovation – some of the beverages include Iced Cocoa caramel Mint Macchiato, Winter Tree Frappuccino and Iced Double chocolate strawberry mocha among many others.
We visited the Hamilton House, Delhi outlet to try the unique beverage there which was called the Chocolate Cold Brew Frappuccino created by Barista partner – Ayushi. It was a blend of Kenyan cold brew and java chips – perfect for someone who is caught between their love for black coffee and Frappuccino!