The coffee-centric company has been looking to diversify their food menu and double its food sales within the next five years. Well they have got off to and promising start with their new Double-Smoked Bacon, Cheddar Cheese and Egg Sandwich. And they did it without much brouhaha.
As part of this “food plan”, they have recently appointed a new vice president of food development – a position solely created to enhance the company’s menu “during the breakfast, lunch and evening dayparts”. On a boozier note, the coffee giant also plans to make alcohol available in-store for 20 o 25 per cent of its domestic markets.
This move is obviously to attract and bring in more customers. “Given they have these stores, they could fill them a lot more in the afternoon and evening if they had an offering that was appealing,” Sara Senatore, an analyst at Sanford C. Bernstein, told Bloomberg.