7Up has launched its 7 UP Back To Cool campaign to celebrate six past decades ranging from the 1950s till the 2000s.
The campaign is aimed at taking consumers back in time to when our TV screens were dominated by Fido Dido, the brand’s iconic mascot. As part of the campaign, 7UP has introduced a set of six limited edition vintage packs, with each pack denoting one of the different decades.
7UP’s new bottles are inspired by the people, culture and aesthetic of each of the six decades that have been featured in the limited edition merchandise. They are also aimed at reinstating 7UP’s philosophy that there’s nothing better than being our true individual self and that people, no matter when in history and which part of the world they are in, strive for originality.
Keeping with the Back to Cool campaign, the beverage brand has also introduced a set of limited edition merchandise inspired by the vintage designs. We are sure that these are bound to induce nostalgia amongst people. The merchandise includes Bluetooth speakers, headphones, t-shirts & hoodies, notebooks, sipper bottles, bags, and funky slap-bands that have been inspired by the new designs.
Promo packs can be found on select bottles that are currently being sold in Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and West Bengal. Consumers have a chance of winning these cool merchandise packs by contesting in the campaign by following the instructions given on these promo packs.
So, if you are in one of the above-mentioned states, hurry and grab a 7UP from your nearest store and participate in the contest. This could be your chance to get your hands on some super cool 7UP merchandise.