Foodies everwhere, listen up because we have some great news for you. Zee Entertainment Enterprises Ltd. has announced the launch of its first 24 hours food and lifestyle channel and it’s called Living Foodz.
The nice channel will explore the life of food, its evolving social status and move away from the conventional kitchen and delve into the world of food.
Living Foodz will be India’s first Foodtainment channel offering content related to travel, food, wellness, reality and lifestyle. The channel was made available from 5th September across all DTH providers like Dish TV, Tata Sky, Airtel and all other leading cable networks in dual feed Hindi and English.
Commenting on the launch Mr. Punit Goenka, Managing Director, Zee Entertainment Enterprises Ltd. (ZEEL) says, “Living is our endeavor to showcase audiences with great lifestyle content. Growth of digitization is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. Moreover, increasing digital households are giving rise to increased audience expectations and demand for more diverse viewing opportunities. Under this scenario we are launching Living Foodz for people who love exploring and knowing more about food.”
Commenting on the launch Mr. Piyush Sharma, said, “Food is the new entertainment and time has taken it to a new plethora. Over recent times, content has started to reflect this with food playing a central role in reality shows, travel and lifestyle shows and instructional shows where viewers learn to cook or hone their culinary skills, or just vicariously experience new cultures and cuisines. With the launch of Living Foodz we are set to redefine food content in minds of Indian viewers.”
Watch a collection of videos all set to air on Living Foodz.
In order to connect with audience, the channel will feature shows from food solutions to lifestyle experiences around food like:
Rocky and Mayur Food Xpress: Rocky & Mayur the awesome twosome get on the trail of the most exciting and incredible journey of their lives to discover India’s spiciest, most exotic, and expensive.
Chef on Wheels: Chef on Wheels goes back to where our fruits and veggies originate and meet the people behind it while discovering the places and stories unknown in this new adventurous show Chef on Wheels with Chef Gautam Mehrishi.
Vickypedia-Taste Ka Encyclopedia: Presenting Chef Vicky Ratnani as the master of International cooking in his brand new show Vickypedia. Vicky takes you on a whirlwind tour of some of the most fabulous recipes across the world.
The Great Indian Rasoi (Season 2): Newer places, new experiences and mouth-watering food. The most authentic ‘on the road’ exploratory food show is back in its second season with Chef Ranveer Brar.
Tune in now!