Sugarfina has partnered with the makes of Hello Kitty for their line called ‘Sanrio Loves Sugarfina’ according to reports by Popsugar. Sugarfina describes the line as “an adorable collection of Candy Bento Boxes and Candy Cubes inspired by Hello Kitty and her Sanrio friends.” The Hello Kitty inspired candies will be available for sale online as well as in stores in the US by 18th September.
The candies are also available for pre order and Sanrio is all set to give the first 25 people in line a Sanrio character cube of their choice which will be free of cost. Launch events are also being planned by Sugarfina and Neiman Marcus at Beverly Hills, San Francisco, Dallas, New York, Oakbrook, Honolulu, and Vancouver. The fans can meet the founders of the Hello Kitty and Sugarfina at these events as well as get to taste the candies and buy them.