Popular Bollywood actor Salman Khan has just signed on as the brand ambassador of Yellow Diamond, which is the parent company of snack manufacturer, Prataap Snacks.
Prataap Snacks: The Background
Yellow Diamond was established a few years ago and manufactures a variety of snacks under the Prataap Snacks brand.
Popular snacks under this brand are Chatpata potato chips, Achari Chatka, Tomato Ketchup wheels and Masala scoops.
Salman Khan For Prataap Snacks
Commenting on the association, Salman Khan said ” I met with the founders of Prataap Snacks and they shared their journey from small beginnings to becoming one of India’s biggest snack food companies – a “Make in India” journey. Yellow Diamond snacks seeks to understand the Indian consumer and the Indian palate to help them take on the global giants. It is a pleasure and privilege to be associated with Prataap Snacks as the brand ambassador for Yellow Diamond.”
Meanwhile, Arvind Mehta, Apoorva Kumat and Amit Kumat jointly said “We are Salman Khan fans – and to have him as our brand ambassador is a dream come true. Salman Khan is the perfect ambassador for us – personifying the vibrancy and pan-India appeal that a brand like Yellow Diamond endeavors to stand for. He is the man for the classes and masses just as Yellow Diamond is a brand for all.. We are pleased to be associated with Salman Khan, who delivers paisa vasool blockbuster hits that win your heart. With “Dildaar Hain Hum” as our brand philosophy, we, like Salman Khan, aspire to be be loved forever.”
Details of what the partnership will involve are yet to be announced.