In Bhubaneshwar, Safal is opening shops for fresh fruits and vegetables at three petrol pumps in the city. A Mother Dairy initiative, Safal is hoping to provide ‘one stop shop’ for consumers, thus enabling them to cut down on time spent and allowing them to ‘tank up’ in more than one way, so to speak.
ETRetail reported that Dilip Rath, chairman of NDDB, said “Union petroleum and oil minister has proposed this idea of having fruits and vegetables outlets in petrol pumps to make fuel filling centres as one-stop shopping centres. We worked out on a business plan and implementing it for the first time in Odisha,”
The pilot project aimed at providing fruits and vegetables to consumers at affordable prices at the same time provide market linkage to vegetable growers and give them a fair price for their produces. Rath said that farmers in Odisha were only getting 30% of the consumers’ price which they are planning on increasing to 60%.
“If we get good response then we would expand in the state and will also replicate the model in other states. The state has over 1500 filling centres so if they will provide us space we will open similar outlets in other filling centres,” Rath said. He also added that this is the first time they were opening their stores outside of Delhi/NCR and Bengaluru. Let’s hope it works, a win for the farmers is a win for us!