RP-Sanjiv Goenka Group Enters The Packaged Snacks Market With The Launch Of Guiltfree Industries
The RP-Sanjiv Goenka Group just launched a new company, Guiltfree Industries which will sell packaged snacks, cereals, juices and beverages. The RP-Sanjiv Goenka Group already
Guiltfree Industries will sell its packaged goods – both Indian and Western under the Too! Yumm brand.
The company will begin by launching snacks like khakra and makhna, breakfast cereals and fruit beverages. These will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking,” said an executive from the company.
The products will be available at retail stores, neighbourhood grocery stores and on e-commerce platforms.