Rich Graviss, a leading manufacturer of ingredients for Cakes and Dessertsrecently organized the Delhi chapter of Rich’s Gourmet Guide – The Bakers Loungeat Le Meridien. Inspired by the upcoming festive season, Rich’s team of In-house chefs and experts demonstrated International trends in Desserts, Cakes, Beverages &Savouriesthrough different concepts such as Modern Cake Art, Truffle Art, Whip Topping Art &Nugel Art.
The company’s team of Chefs prepared a variety of cake designs at Live Counters for bakery enthusiasts to equip them with their unique recipes & stylesas per the national as well as global trends. With a focus on festivals, the event was aimed at helping boost sales for customers and aspiring bakers alike by inspiring them and showcasing variety of new & different applications.
Mr. Pankajj Chaturvedi, ED & CEO, Rich Graviss and Mr. Pankaj Jain – G.M., Marketing, Sales& Culinaryalong with otherrenowned dignitaries from the hospitality sectorparticipated in the day-long activities focused on guiding customers & aspiring bakers with the latest design trends in the Global Bakery sector.Some of Rich’s esteemed clients aka Bakeries – Master Bakers, JJ Bakers, Maxim bakers, etc.were also present at the event.
Commenting on the initiative, Mr Pankajj Chaturvedi, ED & CEO, Rich Graviss Products Pvt. Ltd, states, “Understanding the challenges our customers face and innovating solutions to make their business more convenient and profitable is the lynchpin of our business strategy. We stand true to our commitment in treating our customers, associates and communities like Family and these family values drive us towards continuous improvement.”
He further adds, “Our team of talented chefs work tirelessly to create newer recipes and applications that can help our customers to be relevant to the modern consumer.Today’s event is one such effort made by RICH’S team to share our learning and knowledge with our Family.”
About Rich Graviss
Rich Graviss Products Pvt. Ltd. came into existence following the collaboration between M/s Rich Products Corporation (USA) and GravissFood Solutions Pvt. Ltd. (India). The launch of Rich’s Whip Topping in 1996 sparked a revolution in the Indian bakery industry; as it became the first-ever and the largest-selling non-dairy whip topping of the country. Since then, the market reputation and business growth has only elevated.
Today, Rich’s produces a wide range of products for both the bakery as well as the food service segments. Rich’s in India has 2 manufacturing facilities at Pune (Maharashtra) & Kala Amb (Himachal Pradesh). The combined production capacity of both the plants is approx 24000 tonnes per annum. This directly translates into assured quality products for its customers, as well as a consistent supply throughout the year. The company caters to more than 150 cities across 27 states through a highly competent cold chain distribution network.
Mr. Pankajj Chaturvediis the Executive Director & CEO of Rich Graviss Products. Before joining Rich’s in April 2008, he was the Executive Director-South Asia of Baskin Robbins. Mr. Pankajj skilfully improves the operations and support capabilities of India Business unit and assures a smooth flow of Rich’s India leadership and managements, and that they are well-synchronized with the strategic decisions of the company.
Mr. Pankaj Jainis the General Manager Marketing, Sales & Culinary at Rich Graviss Products Pvt Ltd. As a corporate chef, Mr. Pankaj leads the development of culinary expertise and skills in the organization. He adds value to product development and maximizes sales by bringing greater understanding of applications, potential and attributes. He also leads and supervises all activities in relation to increasing market share and profitability, adding value to product development and maximizing sales.