On the heels of its reimagined global design strategy, Renaissance Hotels, part of Marriott International, today announced its continued brand evolution with a new “Discover This Way” marketing campaign that reinforces the brand’s promise of delivering the unexpected. To commemorate this, Renaissance Hotels will help guests uncover the soul of their neighborhoods around the world with exclusive experiences and perks from the brand’s This Way partners on its 8th annual Global Day of Discovery on Thursday, May 16. The brand will also begin to introduce a new visual identity for the first time in nearly eight years which will reflect what they offer today; a sense of clever theatricality and an open invitation to experience something a little unexpected during guests’ travels.
This year’s annual Global Day of Discovery celebration, which takes place at 160 hotels in more than 35 countries, will spotlight the Renaissance Hotel Navigator, who – counter to a typical concierge – knows to show guests how to discover destinations like a local by handpicking discoveries that cannot be found in a guidebook.
“We have been on a mission to continue to evolve what Renaissance Hotels offers today, and this year’s Global Day of Discovery and new “Discover This Way” campaign officially marks a new era for the brand,” said George Fleck, Vice President of Global Brand Marketing & Management, Renaissance Hotels. “Today’s travelers want to feel like they’ve experienced the DNA of the neighborhood in the destination they are visiting and make the most of their trip. With help from our This Way neighborhood partners, we are committed to giving travelers something a little bit unexpected every step along their journey.”
uests visiting Renaissance Bengaluru Race Course Hotel will discover the indigenous city through the distinct ‘Namma Bengaluru’ experience. Their expedition begins with a hearty local Bengaluru breakfast, followed by a visit to the captivating Tipu Sultan Summer Palace and a walk down heritage lane by exploring local artisans and handicrafts. Their expedition culminates into “The Discovery Gala” night with an incredible line up of artists coupled with creative artisans like Rangoli designers, Channapatna Toy carvers, fabric artists, along with delectable food, luxury indulgences and signature R Bar rituals.