Ready To Eat Croissants Soon To Be Available In India Courtesy of Britannia Industries


For all the croissant lovers out there, we’ve got some great news for you! Britannia Industries is about to become your new favorite brand. Britannia has confirmed that they have entered talks with Greek firm Chipita SA for producing and selling ready to eat croissants all over India.

However, a new venture like this doesn’t come cheap. The estimated investment in the joint venture company, Britchip Foods Ltd, for the first phase alone comes to a whopping 100 crores.

A statement from Britannia specified that the company has signed a joint venture agreement with Chipita SA, a Greek company. This is in the interest of developing, producing and selling ready-to-eat croissants and any other product as may be agreed between the parties through a joint venture company, Britchip Foods Ltd.

Related Post

Britannia Industries holds a 60 percent share of the joint venture company while Chipita SA holds the remaining 40 percent. Both companies reserve the right to appoint directors in accordance with their share portion. Britchip Foods Ltd would have five to ten members on the board of directors.

In addition to this, Britannia will have first right of refusal in case Chipita plans on selling their stake in the company after the lockdown period, of ten years, expires. They will also enter into additional agreements pertaining to technology license, brand license, support service and distribution pacts.

At the end of the day, it seems to have a been an excellent move on Britannia’s part. Their shares closed 1.3 percent higher at the end of the business day. Bread lovers will be hoping Britannia’s instincts are on point, as a good croissant is hard to come by.

Christina George

Compulsive junk food eater, football watcher, and book reader. Hate the unicorn trend, love laughing at my own jokes; also, sometimes I write about food.

Share Now
Published by

Recent Posts

SMOOR EID special products

EID Hamper by SMOOR This Ramadan, gift delights thoughtfully handpicked by SMOOR. Bring home hampers…

3 weeks ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

9 months ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

10 months ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

10 months ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

10 months ago

Hilton Honors Unveils Exclusive Offer for Dining ‘Like a Member’

Members to receive exclusive access to attractive perks and privileges at Hilton dining establishments in…

10 months ago