In a humorous TVC, soft drink concentrate brand, Rasna explores ‘The Love Story of Every Indian’. The ad has been conceptualised by Scarecrow Communications and features Ram Sethi and Dairy Irani.
I Love You…Rasna
The ad depicts the story of a man in love with a woman; it follows his attempts to tell her he loves her as a small boy, to a teenager, to a young adult and finally shows him visiting her as an old man. She welcomes him into her home and prepares him a pitcher of Rasna juice. And, he manages to declare his love – with a twist.
Piruz Khambatta, chairman and MD, Rasna, said, “Over the years, Rasna has unveiled some of the most remarkable and lovable campaigns. Our latest campaign has been created keeping in mind our journey of over generations wherein we have spread love and served more than 120 billion glasses. Unlike earlier campaigns wherein our mascot has always been a girl child between 3 to 8 years, this time, we have roped in two iconic Bollywood veteran actors. I am confident that their charm as Rasna’s 60-year old grand man and grand lady, will amplify the overall impact of our ads.”
As the film focuses on different age groups, Rasna hopes to target different consumers with it.