Ramping up its Direct to presence, SMOOR lays the groundwork for an exclusive brand outlet in the Cultural Capital of India, Chennai


SMOOR, a leading Bangalore-based luxury chocolate brand that crafts the ultimate indulgence experience with couverture chocolates, has revealed its plans to launch exclusive brand outlets in Chennai, the ultimate gateway to the rest of South India. The inaugural SMOOR store in the city will opened its first boutique store on October 23rd , with an entire range of unique, delectable chocolates, cakes, pastries, and macaroons available in a bouquet of flavors on smoor.in.

At present, SMOOR is focusing on entering the Chennai market through Direct-to-Consumer (D2C) model and expanding its presence by opening offline stores in the near future. Dessert lovers in the culturally-rich city of Chennai will be able taste the delightful, unmatched True Chocolate and Dessert experience that SMOOR has to offer.

With a 30-35% repeat purchase across all its markets, SMOOR is set to replicate this success with its launch in Chennai. With the eventual launch of its offline stores in the city, the brand is planning to clock sales to the tune of INR 2 crore in 3-4 months. SMOOR’s expansion into the Chennai market will also lead to significant job creation in the region. The brand will onboard local talent across customer service and operations verticals along with chocolate and pastry chefs.

Speaking on this occasion, Vimal Sharma, Founder & CEO, SMOOR said, “We have always received rave reviews from people in Chennai who visit our outlets in Bangalore. We also regularly receive several requests from people to expand our services to Chennai as they want to experience SMOOR in their own cities. Needless to say, we couldn’t be more thrilled to finally launch in the beautiful city of Chennai. We will offer the best of our product portfolio and we believe that our customer base will revel not just in the deliciousness of our unique offerings but our sublime customer service.”

Chocolates are increasingly becoming a preferred snacking product. In fact, studies have shown that dark chocolate without added sugar and additives is indeed a treat that supports good health. Whether it’s office conferences, long, tedious meetings, or just a healthy time-pass snack, SMOOR offers a variety of flavorsome snacking chocolates that consumers can take according to the occasion. Now, this amazing experience will be readily available for the residents of Chennai.

About SMOOR:

A brand that crafts the ultimate indulgence experiences with couverture chocolates, SMOOR was created by Vimal Sharma in March 2015. The luxury chocolate brand opened its first flagship store in August 2016 in Bangalore to create a new benchmark for ‘Imagined in India’ finely crafted foods.

SMOOR brings together authentic ingredients, passionate people, and a premium range of products including chocolates, signature cakes, gift hampers, desserts, beverages, and much more. The brand has evolved with changing consumer palettes and delivers a truly exceptional, international experience for every individual who seeks lavish indulgence. The brand also creates a range of special products and gift hampers for occasions such as Diwali, Christmas, and Valentine’s Day.

SMOOR’s high-quality products are unique and crafted by some of the finest chocolatiers and chefs from across the globe. Its fine ingredients are sourced from the most sought-after locales in the world, and products are created at a state-of-the-art factory.

Connoisseurs of coverture chocolates can find SMOOR not only at its Signature lounges and stores but also on its website www.smoor.in. The brand is also present on platforms such as Swiggy, Zomato, Dunzo, BigBasket, Amazon, Flipkart, and many other such avenues. Its signature stores are located in Bengaluru, Mumbai, and Gurgaon, and it is also available in over 100 cities of India through its website and marketplace platforms.