QSR Chain Rollacosta Plans To Expand
Rollacosta, a QSR chain which focuses on shawarmas, rice dishes, pastas, sandwiches, salads and ‘rollas’ plans to open 50 more stores across India by the end of 2017.
All About Rollacosta
Rollacosta was launched in 2012 by Manav Shital and Niti Agrawal. Commenting on Rollacosta’s mission, the Rollacosta website says “Since its inception in 2012, Rollacosta has become a talking point for the consumers because the brand provides new experiences and opportunities on so many different levels. The points of interest have included , The fact that Rollacosta provides a healthy alternative to fast food, and there has also been much, Discussion about the unprecedented growth and success of the Rollacosta brand. In an age where nobody has time , Rollacosta offers a healthy alternative to other fast food options which is encompassed in a brand perceived to be “cool” by young consumers. The menu offers Shawarmas, Rollas, Quickies, Boosters which are all developed with the assistance of a nutritionist…”
Fare at Rollacosta is made using fresh vegetables without any added preservatives or flavours. The Rollacosta menu includes items like Jain Shawarma, Mushroom Paneer Shawarma, Oyster Chicken Shawarma, Hummus, Thunder Paneer Kheema Rollas, Egg Rollas and Wildfire Chicken Rollas.
Rolling Towards Expansion
Rollacosta already has a presence in 20 cities and plans to open more than 50 stores by the end of 2017. It has taken on board a collection of experienced chefs to develop their menu.
Rollacosta will be focusing on new restaurant designs with niche seating areas as well as an app and call center for all India orders.