Popular Indian biscuit manufacturing company, PriyaGold, announced yesterday that it has signed Bollywood actress Katrina Kaif as the brand ambassador for its latest product. The new name that has been added to PriyaGold’s vast portfolio is a chocolate bar named SuperStar.
“Katrina is the perfect choice to advocate our unique chocolate product SuperStar, since her own superstar status projects the perfect combination of vivacity and spirit represented by our brand,” PriyaGold Group Chairman and MD BP Agarwal said.
Loaded with “choco, caramel, and nougatine”, the new chocolate bar boasts of being the “Taste Ka Blockbuster” (a blockbuster of taste). The product will be available in compact 20-gram packs and will be priced at INR 5. Kaif, who has previously been the face of Choc On, was seen endorsing SuperStar in a 25-second television commercial that has also been uploaded by PriyaGold on its official YouTube channel. Take a look!
Over the past 23 years, PriyaGold has been known for bringing premium biscuits and cookies including the likes of Marie Lite, CNC, and Zig Zag to the Indian household. The company is also known for its many other offerings like the Fresh Gold range of juices, its Snakker Cake, which is a range of flavored sandwich cakes, and also its bevy of candies and chocolate bars such as Shokk, Amorae, and Choco Gold chocolate bars.