The brand that had launched its products last year is now all set to promote and capture the Indian market reports F&B News. This brand is President Butter from France and hoardings can already be seen on bus stops and at markets that store the product. Last year was a soft launch and now that the company has been doing well by getting good dividends from the Thirumala Dairy Products Pvt. Ltd in South India, it plans to expands all through the country.
Popular French Brand In India
“We did the soft launch in key metro cities like Chennai, Kolkata and Mumbai by putting up hoardings in various places like bus stops. Our primary aim was just to make the product reach the retail outlets. We look forward to increase our presence digitally by next year. The soft launch helped us reach our target. We have got a good response from Mumbai and Bangalore,” Samay Bhardwaj, brand manager, President, Thirumala Milk Products Pvt. Ltd told the F&B News.
“The company focus is to reach all states in India, wherein it has already covered more than half of them. It further aims to make President butter available for all those who have an incontestable love with butter across India. President butter started off with initial trial offers to give consumers the opportunity to try butter the way it should be at a discounted price of Rs 225 per 500g, Rs 46 for 100g and chiplets box at Rs 63 of our key salted variants.” he added. Speaking about the products’ presence in South India he told the publication, “As President butter is made at Thirumala’s factory in Kanchipuram, it was undeniably logical to move first in southern markets, but that hasn’t stopped the brand from expanding itself well into northern, eastern and western markets as well today.”
Bhardwaj also spoke of the brand’s presence across the world and then approach to the Indian market with F&B News and said, “President butter today is available in numerous countries across the world but had never entered the Indian market except for imports. Imported butter at such high price points was never a feasible choice, and we wanted to give Indian consumers the real taste of butter, with the same technology as we use in France but with locally procured milk at an affordable price. Our quality speaks for itself when it comes to the aroma, smoothness and spreadability of President butter.”
Images: President Butter