Prabhat Dairy Launches ‘Ghar Jaisa Dahi Campaign’, Featuring Preservative Free Curd
Prabhat Dairy has launched a new campaign – ‘ghar jaisa dahi’ featuring preservative free curd or dahi in Mumbai.
About Prabhat Dairy
Prabhat Dairy is a Mumbai based dairy company that has a range of dairy products in its portfolio including milk varieties, curd, cheese, paneer, ghee sweetened condensed milk, skimmed milk powder and whiteners.
The company became part of the Nirmal family in 1998 and went on to become a valued dairy brand in the Mumbai region.
Ghar Jaisa Dairy
As per an announcement from the company, Prahbat Dairy will now be supplying select stores in Mumbai with preservative free curd made with cow’s milk.
The company’s logistics sector, Raftar has acquired a collection of mopeds, which, along with the company’s fleet of existing vans will be used to deliver the curd to 10,000 grocery stores in the city. These will ensure quick delivery.
The curd will be available for Rs. 10 in 85 gram packs, Rs. 25 in 200 gram packs and Rs. 45 in 400 gram packs.
What with consumers increasingly looking for organic, fresh and preservative free food, Prahbat Dairy becomes yet another brand to head in a healthier direction.