Pizza Hut Is Testing Beer-Infused Crust In London

It’s a known fact that beer and pizza is the best combination for any kind of day that you’re having. Now Pizza Hut is taking things up a notch by introducing beer-infused crusts. And according to the Mirror, the beer pizza will get a trial run this week at a London Pizza Hut outlet.

Patrons who dine at the restaurant and mention the secret phrase to their server (“I like it hop”) will get a free taste of this pizza that features craft beer as an ingredient in the dough. Apparently there are two flavours on the menu – the steak feast and American hot – but at this point, there is no word on what the ingredients might be. In conversation with the Mirror, Pizza Hut’s director of marketing Kathryn Austin said that “the idea was inspired by the rising popularity of craft beer”.

“We know that craft beers are really popular right now and we’re celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough,” Austin said. “It took our team many hours to perfect the recipes and flavor combinations, but all of their hard work definitely paid off as we’re thrilled with the results and can’t wait for our customers to try them.”

She also told the Mirror that the new creations will start showing up all over the UK if diners in London take a liking to them. Whether or not these beer-infused pizzas will make it to other countries is still unclear. But keep watching this space for more!


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