Liquor flavoured edibles have been taking the world by a storm. From ice cream that actually gets you drunk, to flavored gummy bears and ring pops, we’ve seen it all. However, a whiskey-loving couple from Colorado is looking to change the game with Pit Liquor Whiskey Deodorant.
Instead of hiding the smell of whiskey that oft occurs after a heavy night of drinking, this couple wants to celebrate it, and thanks to a Kickstarter campaign, it’s now a reality.
However, the idea came rather unexpectedly, “We formulated this deodorant while I was pregnant and we could no longer stand the toxic slurry of regular deodorant or the inaction of many natural deodorants,” explains the team behind the product. “In a moment of desperation, I threw some hand sanitizer on my pits, and voila! An idea was born.”
Here’s How It Works
Despite coming in three boozy varieties—Whiskey Lavender, Whiskey Vanilla, and Whiskey Black Pepper—the brand promises that you won’t actually be left smelling like a whiskey lover with a drinking problem. “It’s the same principle as hand sanitizer, but safe enough to eat,” the campaign states. “We had it tested by people who are in the Navy, teachers, businessmen, yoga teachers, runners, desk jockeys, artists, policemen, and moms and dads. No one complained about the smell.”
“The alcohol is incredibly high proof (above 136 overproof in the final product),” the brand explains. “Your pits stink because of bacteria. The alcohol contains an extract we make of teas that are each antimicrobial, some of them even proprietarily help encourage good bacteria to thrive, which also keeps the stink at bay. We also use salt which will keep you a little more dry and unfriendly to bacteria. And the final gut-punch to your pit stink is the arrowroot. Arrowroot remains in powder form in the liquor. It helps with dryness and also keeps you antimicrobial all day.”
Sounds very scientific and well researched, would you try it?