Plastic is killing the environment (you don’t have be a scientist to know that), and numerous companies have implemented policies to minimise the use of plastic in their products. Now, PepsiCo India is getting into the swing of things with a six-month long pilot programme to sell its snack products in compostable packaging.
PepsiCo said that popular varients of Lay’s and Kurkure will be available in the new eco-friendly packaging at the Indira Gandhi International Airport Terminal 3 in Delhi. The new packaging was developed by its R&D unit and is is made from plant-based material and is 100% compostable. The new packets can be disposed of with food waste and will decompose in 12 weeks.
“Through this pilot, we aim to influence and study consumer behaviour, as well as monitor the waste management channel in a controlled environment. This is a significant milestone for the FMCG industry, and the learnings from this pilot will help in shaping the next phase of the project, and also provide inputs to other markets in the PepsiCo system,” said Jagrut Kotecha, vice president-snacks category, PepsiCo India.