As a part of PepsiCo India’s summer campaign, the company has rolled out a 360 degree advertising campaign ‘Jaisa Mood, Waisi Pepsi’. This campaign is a part of Pepsi’s global #PepsiMoji campaign which aims to connect with the youth by branding with a variety of emojis.
The PepsiCo design and innovation center has created a variety of PepsiMojis, which have been placed on all Pepsi products. A customer is invited to pick up a Pepsi bottle or can with an emoji that symbolises their mood. The customer then receives an SMS code from the bottle which gives them the chance to win international trips or the chance to meet celebrities like Virat Kohli. Additionally, booth Google Play and the Apple App have a PepsMoji keyboard for users to download, which feature a range of Pepsimojis.
Indian customers can pick between a range of 38 PepsiMojis, eight of which have been specifically crafter for India; a turbanned man, a lunch dabba, a tabla as well as Virat Kohli and Ranbir Kapoor.
Pepsi has already launched the PepsiMojis on Pepsi products across India. However, they’ve recently started advertising for the campaign through TVCs, hoardings as well as social media.
The brand is also running contests that encourage consumers to share their experiences with the PepsiMojis on Instagam, Facebook and Twitter. Winners of the contests receive prizes based on their moods. Are you ready to jump on the #PepsiMoji train?
What Kind Of Apricots Are The Best?
Fresh apricots make an awesome sweet fibre filled snack that are relatively low in carbohydrate. Dried apricots like fresh apricots...
Craftsvilla Acquires PlaceofOrigin, Ethnic Foods E-tailer
Craftsvilla is entering the online gourmet food marketplace with the acquisition of PlaceofOrigin, a Bengaluru based ethnic food e-tailer. Craftsvilla...
Simba’s Authentic Craft Beer Roars Its Way Into Bengaluru!
After a roaring response in Goa and Delhi, Simba Craft Beers has finally launched their Simba Wit and Simba Stout...
The Resto-Boutiques That Are Giving Chennaites The Perfect Escape
Over the past few years, resto-boutiques have been picking up steam and more and more have been popping up all...
Get Away From The Internet World With KFC’s New Escape Pod
After gifting a fan a Colonel Sander’s portrait, KFC is in news again for its latest venture. They’re trying to...