PepsiCo Releases A New Snack Under Its Lay’s Brand And Its Not Potato Chips

When you think Lay’s, you think potato chips, right? Not anymore; PepsiCo, the parent company of Lay’s has just announced the launch of a new potato snack – Poppables.

Pop, Pop, Pop Away!

Poppables are ‘multi-dimensional’ potato puffs which are “is packed with flavor and fun to eat.”

PepsiCo Releases A New Snack Under Its Lay’s Brand And Its Not Potato Chips

“Poppables is more than just a delicious snack; it’s about reminding our fans to enjoy light-hearted and fun moments,” said Sarah Guzman, senior director of marketing, Frito-Lay North America. “From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans’ pop-worthy moments.”

The new snacks are available in White Cheddar and Sea Salt flavours for between f $1.69 – $3.29 . They’ve already hit the shelves, so go out and try them yourself!