As more research studies continue to stress that carbonated sugary drinks could lead to many health problems and diseases such as diabetes, Pepsi and Coca-Cola are planning on reducing your consumption of these sugary drinks. It might sound counter-productive since these companies are in the business of supplying you with those carbonated drinks, but this summer, Coca-Cola and Pepsi will be introducing new miniature sized bottles into the crowded carbonated drinks market.
The new miniature sized cans and PET bottles, which will cost less than the regular servings, will help Pepsi and Coca-cola expand its customer base into smaller towns. Speaking to Times of India, Vipul Prakash, VP, PepsiCo said, “There are times when consumers look for a bite-sized pack. Also, new packaging creates a lot of excitement around a product. When we introduced ‘My can’, the slim packaging had set a precedent in the market.”
PepsiCo will be releasing its version of miniature products of Pepsi and Diet Pepsi at an introductory price of Rs. 15 each for 150 ml cans. Multi-pack cans of four will also be launched in the coming months. Other products in PepsiCo’s portfolio, such as Mirinda and Mountain Dew will also get their own version of miniatures bottles cans by this year.
Coca-Cola Joins The Market
Coca-Cola, never to be outdone, is also planning on launching miniature sized cans and bottles in the coming months. The cans and bottles will be slightly bigger than Pepsi’s version, with 180ml cans and 300ml PET bottles prices at Rs. 20. Coca-Cola is planning on releasing these versions across all products in their portfolio, such as Coke, Coke Zero, Diet Coke, Thums Up, Sprite Fanta and Limca. A coca-cola spokesperson said, “For consumers, it means the flexibility to choose the serve size. For us, it helps with convenient price points, like being able to price both these packs at Rs 20. The smaller packs also work to get new consumers on board.”