Paytm, the digital wallet platform, has partnered with Mother Dairy to offer wallet payments at their booths in Delhi-NCR. The wallet payment facility was launched in Noida with further expansion in the coming months. Mother Dairy, one of the leading milk suppliers in the country, has milk booths around the country and partnering with Paytm helps in establishing a online mode for customer transactions. Paytm’s digital wallet will help its customers to make cashless payments at several locations.
Paytm’s Digital Life
Paytm’s digital wallet platform has been part of growing trend of cashless payments for several services in the country. The company has partnered with many startup companies across several categories to offer its customers varied options to seamlessly make payments for products and services. Speaking about the partnership, Vijay Shekhar Sharma, Founder and CEO of Paytm, said, “Paytm is focused on creating solutions for everyday payment use cases for Indians. Starting from the morning milk supply to all other everyday necessities, it is our mission to make everyday payments extremely simple. Working with Mother Dairy we would be able to bring a seamless payment experience to millions. We are very proud that mother dairy has taken a step towards consumer experience and we will be creating an incredible payment solution for their consumers.”
Mother Dairy’s Digital Services
Mother Dairy has introduced digital services as part of its brand to help consumers with easier transactions at its outlets. Along with partnering with Paytm for cashless payments, the company has also introduced SmartChange cards in partnership with State Bank of India which can be used to make payments at all Mother Dairy booths. Speaking about introducing digital solutions to customer transactions, S Nagarajan, Managing Director, Mother Dairy Fruit & Vegetable Limited, said, “We believe that with more and more people using smartphones, such initiatives will help consumers immensely. This will also help our booth concessionaires in bringing down the physical cash handling.”
The Paytm digital wallet services will be available in 100 Mother Dairy milk booths in Delhi-NCR region with further expansion to over 750 outlets in the coming months.