Patanjali Focuses On Agricultural Sector For Its New Products
According to a report by the Economic Times, popular FMCG brand Patanjali will be laying focus on agricultural and food processing sector for its new products. The company is also working with the farmers on the ground level and even encouraging them to grow organic produce.
From Farm To Shelves
“Now we are focusing more on agriculture and solar energy sector. The agriculture has a wide scope and Patanjali would work in several directions in the sector,” Baba Ramdev, the brand ambassador of Patanjali told the Economic Times.”We would encourage organic farming and we are going to bring many products based on it. We are also working on food processing and we will make our efforts in this,” he added.
The publication also spoke to him about the company’s growth at an event held by FICCI Ladies Organisation and Ramdev said, ” We expect this year to be good. Rs 12,000 crore is a decent amount and we would grow forward from here. We are aiming to make Patanjali as one of the leading FMCG company globally.”
Image Source: Patanjali