The popular biscuit brands Monaco and Krackjack by Parle Products have got themselves two new variants. These are Krackjack Butter Masala and Monaco Pizza and according to the company, they are the first of its kind crackers with seasoning on top in India. The TVCs for these variants are already being aired in 11 languages under the tagline ‘Masala lagega toh mazaa badega’.
New Variants By Parle
“At Parle Products, constant innovation and evolution has always been at the core of conceptualizing and manufacturing products,” says Mayank Shah, Senior Category Head of Parle Products at the launch. “Parle Products has been a market leader in the cracker category with a massive product line and variants under Monaco and KrackJack. The idea behind launching Monaco Pizza and KrackJack Butter Masala was to offer consumers something exciting and create a buzz for the Indian crackers category.’’
The TVCs of these new products have been created by DD Mudra, who’s National Creative Director, Rahul Mathew said that, “The idea behind the campaign has been drawn from a simple truth of how a little spice or masala makes everything a little more interesting; whether it is our food or our lives. We have ensured that the fun taste of Parle’s new variants reflects in the films, while highlighting the USPs of each variant.”
The Krackjack Butter Masala and the Monaco Pizza variants are both available in packs of 50 grams and 120 grams. They are priced at Rs.10 and Rs.25 depending on the size.